Friday, June 3, 2011

so, has dance music finally gone totally mainstream in america?



You know, it's normal on pop radio and on the charts mainstream? I actually have no idea cos I don't keep track of the charts or listen to the radio, but I did come across this, which made me wonder. 10 million hits?? Someone is into this stuff, and it's quite amusing to watch Chris Brown dance with his hands while surrounded by a dozen rap cameos. The stadium dancing makes me want to go out. The tune isn't the greatest, basically fits in with all the David Guetta featuring whoever stuff, but if dance is finally mainstream I'm ok with that. Look at those happy dancing people in the club scenes; isn't that preferable to shots of expensive liquor and moody looking people being aggressive? I'm pretty sure this sound has been around for a while now, but still, it strikes me that the mainstreaming has come from an unexpected place. Back in the day, shows like 'AMP' on mtv and some of the radio shows on alterna-radio (such as 89x in Detroit) were clearly aimed at white people -- as were the big beat scenes that were promoted at the time. Even today, if you go to a festival like Movement in Detroit, the vast majority of the crowd will be very very pale (as confirmed by a friend who went to this year's event). Yet all that marketing never pushed dance over to the mainstream. Now it's being reclaimed by the demographic that invented it in the first place, through house and trance riffs on rap songs on to straight up cheesy dance a la the Chris Brown/Benny Benassi track. Full circle then! About time.

2 comments:

  1. if only these songs were actually good - i hate autotune

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  2. Autotune is bloody annoying but I actually like that track. The lyrics are very positive and the whole track in general is uplifting.

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